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Watching 2010 world cup is really exciting since each team is jumping to the challenge bowl to win the cup. But guess what??!!The UK’S legend Tim Westwood is going to pour a hot sauce onto the challenge bowl by spicing the world cup month. THE News of the World has signed him up to its brand new World Cup marketing campaign.

Tim pimped out the World Cup real crazy. He has been providing coverage of the World Cup that will last in July. You can also expect to see more of him online as well as print ads featuring Westwood in regards to World Cup Football. CRM and digital activity. He will be covering all the latest news, hotshots, weak spots and so much more by doing all this in his own style.

News International’s Rob Painter, who led the campaign in his role as Interim Marketing Director for the News of the World, said: “We know News of the World’s football coverage is top of its game – and there’s no doubt it will be the unmissable World Cup destination every Sunday from now until the World Cup Final this July.

“Westwood is high octane with an infectious enthusiasm for all things football; he will bring to life News of the World’s fantastic content and promotions for readers this summer.”

Tim also wrote an article describing the match between England and USA “We can't even win against the USA where soccer's a girls' game that no-one cares about.
Rob Green is meant to be the best keeper in England - he can't make mistakes like that. It wasn't a penalty coming at you 100 miles per hour”

PS. Don’t miss his latest view point about the world cup every Sunday at news of the world.